General Data Protection Regulation

The GDPR is Europe's new framework for data protection laws – it replaces the previous 1995 data protection directive. This project was to incorporate new GDPR requirement into the first run experience of WXP for consumer to help users understand what has changed regarding privacy. 🔏

Role: UX/Interaction Designer

Timeline: April 2019 - July 2019

Platform: iOS mobile + Mac OS

Team: Cross-functional team

 

// The Problem

There was a huge drop-off of users opting in for “optional data” collection. For Microsoft to learn where to improve, opt-in for optional data collection is necessary but because it ties in with users’ personal data

// The Goal

The objective was to improve the opt-in rate as well as gain trust from users regarding Microsoft’s promise regarding users’ privacy.

 

Key Findings

Based on user research, the majority of the users:

  • Did not read the content through. Users were spending an average of 2-3 seconds on each page

  • Was hesitant to opt-in for optional data collection

  • Thought the initial first-run experience was too long to get to their app

  • Illustrations were ‘relatable’ / ‘comforting’


 
Group 51.png
 
 

Legal Requirement

There were numerous legal requirements that needed to be addressed in these privacy screens. I worked very closely with CELA (Microsoft Corporate, External, & Legal Affairs) every step of the designing process to make the designs to be legally compliant.

Some requirement being:

  • Cannot be a scroll (action buttons cannot be hidden)

  • Privacy setting pathways must be visible

  • Preferred action cannot be highlighted (biased)

 
 
 
 
 

Final Design

After working with legal team, shared team, and PM for a couple of months, I delivered the final design below:

GDPRMobile (2).gif
 
 

Mac OS experience

Below shows Mac version of the privacy screens (Android experience was done by another team)

 
ezgif.com-gif-maker (4).gif
 
 
GDPRMocks3.png
 

TL;DR / final thoughts

Privacy is always a tricky topic to put in front of users. Often they will associate privacy-related prompts with something negative (based on research).

For the next version of privacy screens - it would be interesting to incorporate more visuals that will help capture users’ attention to get them to read through some of the privacy screens.